When it comes to PR kits and corporate gifting, it's all about making a memorable impact. Whether you're a multinational corporation or a local brand, the right kit can elevate your campaign to new heights. If you thought a pen with your logo was the pinnacle of corporate gifts, think again!
Picture this: A sleek, beautifully designed box arrives at your doorstep. You open it to find not just promotional items but a curated experience that tells a story about the brand. This is the magic of a well-crafted PR kit. It's about creating buzz, sparking conversations, and leaving a lasting impression. And let's be honest, who doesn't love receiving a thoughtful, beautifully packaged gift?
Why PR Kits and Corporate Gifting Matter
First things first—why are PR kits and corporate gifts such a big deal? In a world where attention spans are shorter than a cat video on Instagram, making a lasting impression is everything. A well-crafted PR kit is like a perfectly wrapped gift—it’s not just about the contents inside but the experience of unwrapping it. It's about the experience, the story, and the brand message that comes along with it. It’s that moment of delight that makes influencers, journalists, and clients go, “Wow, this brand gets it!”
Crafting the Perfect PR Kit: The Box and Petals Way
At Box and Petals, we believe in the power of storytelling. Every PR kit we create tells a story that resonates with the brand’s identity and message. We're not just about putting items in a box; every detail is meticulously planned to create an unforgettable experience, a moment of joy and excitement that leaves a lasting impression. Here are some of the coolest PR kit projects we've worked on.
1. Starbucks Philippines: Rewards Program Launch
Campaign: Starbucks Philippines took their rewards program up a notch by allowing new customers to join with just their email and enabling members to collect Stars no matter how they pay.
To make this launch unforgettable, they teamed up with selected influencers to spread the word.
What We Did: We crafted stunning PR kits that perfectly captured the festive spirit of Starbucks. The kits featured personalized caps, journals, keychains, and candles, all nestled in holographic fillers with cut-out stars. These elements not only showcased the new rewards program but also highlighted Starbucks' iconic branding. Influencers were thrilled, and the buzz was palpable.
All photos are the property of their rightful owners.
2. Goldilocks: Mother’s Day Ube Macapuno Cake Surprise
Campaign: Mother’s Day is all about making moms feel special, and Goldilocks nailed it with their Ube Macapuno cake campaign. Popular content creators surprised their moms with this delightful gift, making the day extra special.
What We Did: We curated a charming wooden gift basket brimming with gerbera and statice flowers, and of course, the star of the show: the Ube Macapuno cake. These baskets were the perfect way to show appreciation and love, making Mother's Day extra sweet and memorable.
All photos are the property of their rightful owners.
3. Samsung Galaxy's Best Night Ever Influencer Event
Campaign: Samsung hosted an exclusive "Best Night Ever" event for content creators at Anya Tagaytay City. The night was all about fun, relaxation, and sleep—tying in perfectly with the launch of the Galaxy Watch. Health experts were also on hand to discuss the importance of sleep, heart health, and mental well-being.
What We Did: To complement this relaxing night, we curated "Good Night’s Sleep" gift boxes. These included premium silk sleepwear, eye masks, scented candles, and sanitizing spray. The influencers were not only pampered but also educated on the benefits of a good night's sleep, aligning perfectly with Samsung’s campaign goals.
All photos are the property of their rightful owners.
4. Watsons: Mom and Baby Fair Event
Campaign: Watsons organized a Mom and Baby Fair at the Mall of Asia, aiming to bring together moms and their little ones for a day of fun, learning, and shopping.
What We Did: We created custom bags and gift baskets filled with mom and baby essentials from Watsons and its partner brands. These bags were designed to be both practical and delightful, ensuring that every mom who attended felt special and taken care of. The fair was a roaring success, thanks in part to these thoughtful and well-crafted PR kits.
All photos are the property of their rightful owners.
5. Solmux Advance: Ubo Free, Ganap Ready Campaign
Campaign: The Solmux Advance Jam event, held at SM North EDSA was all about launching Solmux Advance with the theme “Ubo Free, Ganap Ready,” and the charismatic Marian Rivera as the brand ambassador, it was a day full of excitement and health tips.
What We Did: For this lively event, we created custom PR boxes that were a perfect blend of fun and health. Each box featured a wireless Bluetooth microphone (because who doesn’t love to sing their heart out?), product samples from Solmux, and some surprise goodies. These PR boxes were used as prizes during the event and as giveaways for content creators, making the event a roaring success!
All photos are the property of their rightful owners.
At Box and Petals, we're passionate about turning ordinary moments into extraordinary experiences. Whether you're launching a new product, celebrating a milestone, or simply wanting to show appreciation, our PR kits and corporate gifts are designed to make your brand shine.
Ready to make your next campaign unforgettable? Let’s create something extraordinary together! Contact us at Box and Petals, and let's bring your vision to life with custom PR kits that wow and delight.